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It’s Been One Beautiful, Challenging, Rewarding Year

If you’re reading this, I owe you a “thank you.”

Last year, I started this little travel website called Jetfarer. I didn’t know exactly what it would entail, but I knew that every word included here would be geared towards intrepid full-time professionals who want to see the world. I threw together the site, made a big splash on launch day, and got all of my friends involved. It was really fun.

I started Jetfarer on a promise of one post a day (aggressive) but quickly realized that this goal was unattainable. In the last year, I made a lot of changes to the way I ran the site, wrote content, and marketed my posts, but the mission never changed. Jetfarer is and always will be about helping ambitious full-time professionals see the world and get out of their comfort zones, one vacation day at a time.

We’ve Come a Long Way

In our first month, we got a little over 2,227 clicks into the site. Last month, we got 26,708. In addition to the numbers, Jetfarer has had the opportunity to partner with brands we love, connect with other websites and travel groups, and meet fellow Jetfarers from around the globe. I’ve brought on two other bright individuals (thanks Daniel and Sierra!) and swindled encouraged my significant other (thanks Raf!) to help me out with growing the site.

Not only have we covered a variety of travel destinations, but we’ve gotten to discuss important topics like mental health, the #MeToo movement, and living in the Western world as an immigrant. Our fellow Jetfarers have met up all over the world. Never in my wildest dreams did I think the site would grow as quickly as it has, nor did I know it would bring together such a vibrant and exciting community of people from around the world.

Every day, I’m so amazed by what this community has to offer. Jetfarers are working on startups in Namibia, sourcing free trade alpaca clothing in Peru, and trekking in Nepal. They’re using their vacation days to help with relief efforts, or taking sabbaticals for their jobs to chase passions they never knew they had. No vacation days are in vain here, and that’s what I love so much about this community. I learn so much from each of you each and every day. I’m so proud of what we’ve accomplished, and what we’ll continue to accomplish.

So, What’s Next?

Currently, I’m traveling around Central Asia, a lesser-known but strikingly beautiful part of the world that I think EVERYONE should take the opportunity to see. I’m sitting here in a cafe in Bishkek eating cherry vareniki and thinking about what’s next for Jetfarer.

If you haven’t gathered from my Instagram or monthly updates, I’ve embarked on a sabbatical to travel, write, improve my photography, and take a break from the office. Obviously, a big part of that is continuing to write for Jetfarer, to help more people like us see the world. Don’t worry, the focus of the site isn’t shifting or anything – I’m still gearing everything I write to the vacation-strapped traveler.

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This year, I’m NOT going to be writing on Jetfarer every day, but you can expect 1-2 high-quality new posts and stories per week on the site. If that’s not enough for you (*blushes*), you can check out our Instagram and Facebook for more frequent updates. I also encourage you to join the Jetfarer Travel Community on Facebook so you can ask questions about your travels and get advice from other travel-lovers.

Content-wise, I’m shifting from my original goal of “creating lots and lots of content.” From now on, you can expect more depth on specific destinations and activities. I’m also going to try to include more stories from my travels, since I know many of you enjoy them. You can also expect much more frequent Instagram updates as I try to improve my photography skills.

I’ll also be keeping a very close eye on growth. I’m a numbers person at heart and love to look for insights to improve the site. I‘ve already started to monetize Jetfarer via advertisements and affiliate links, but I want to continue to work hard to turn it into a sustainable business. This means top-notch content and a keen eye for what you all area looking for.

Otherwise, I don’t know yet what the future holds. But I’ll continue to pour every ounce of sweat, soul, and love into the Jetfarer website and community, because you all deserve it.

xoxo, Kay

Kay is a full-time media professional located in Washington DC who takes every spare day of time to travel the world. In the last year alone, she's visited over 10 different countries and taken a dozen short trips in between. You can typically find her wandering the streets of a city, taking ridiculous self portraits, or hiking a mountain somewhere. Connect with Kay: Facebook | Instagram | Twitter

1 Comment

  1. Congrats on your big year! Not that it’s all about the numbers, but…that’s some truly impressive growth. Looking forward to more of your updates from Central Asia– so far, it looks incredible!

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